# RelationshipIQ - Executive Summary
## Pre-Seed Investment Opportunity | €400K at €3M Valuation

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## THE OPPORTUNITY

**RelationshipIQ** is building the first privacy-first relationship wellness app centered on attachment theory - combining scientific depth with Signal-level security.

**The Problem:**
- 70% of relationships fail due to poor communication
- 50% of adults are single, many struggling with attachment patterns
- Divorced individuals repeat same patterns in new relationships
- Couples wait 6 years before seeking help (too late)
- Existing apps offer generic advice, focus only on couples
- 64% of users worry about privacy in relationship apps

**Our Solution:**
Privacy-first relationship wellness app for everyone - singles, couples, divorced:
- ✅ Attachment theory-based personalization (ECR-12 validated assessment)
- ✅ Zero-knowledge encryption (Signal-level security)
- ✅ Daily check-ins & relationship health tracking
- ✅ Personalized content for all relationship stages
- ✅ Rule-based recommendation engine (AI-ready foundation)
- ✅ Non-medical, GDPR-first design

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## MARKET OPPORTUNITY

**€7B+ Market Growing at 15% Annually**

- **TAM:** €7.2B (relationship wellness + mental health apps)
- **SAM:** €4.5B English-speaking markets (US, UK, EU, Australia)
- **SOM:** €8-20M target (Year 1-3)
- **Users:** 1.25B+ potential users (500M couples + 600M singles + 150M divorced)
- **Willingness to Pay:** €50-100/year proven by competitors

**Key Drivers:**
- Growing mental health awareness
- Privacy concerns (post-BetterHelp scandal)
- Attachment theory trending on TikTok (2B+ views)
- Rising divorce rates creating demand for healing tools
- Underserved European markets (language + privacy)

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## COMPETITIVE ADVANTAGE

**No Competitor Combines Attachment Theory + Zero-Knowledge Security**

| Feature | RelationshipIQ | Lasting | Paired | Relish |
|---------|----------------|---------|--------|--------|
| Attachment Theory Core | ✅ | Partial | ❌ | ❌ |
| Zero-Knowledge Security | ✅ | ❌ | ❌ | ❌ |
| Deep Personalization | ✅ | Limited | ❌ | ✅ |
| Price/Year | €69 | €180 | €70 | €99 |
| GDPR-First | ✅ | ❌ | ❌ | ❌ |

**Our Moat:**
- Zero-knowledge architecture (extremely difficult to retrofit)
- Attachment theory positioning (no competitor owns this)
- European privacy advantage (GDPR-first design)
- Research-validated assessments (clinical credibility)

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## BUSINESS MODEL

**Freemium → Premium Conversion**

**Revenue Streams:**
- **Premium Individual:** €69/year (€9.99/month) - for singles, divorced, or individual growth
- **Premium Couples:** €99/year (€14.99/month) - for committed relationships
- **Future:** B2B2C corporate wellness, therapist tools

**Unit Economics (Target):**
- CAC: <€5 (organic-first strategy)
- LTV: >€50 (12-month average retention)
- LTV:CAC: >10:1
- Gross Margin: 85%+

**Monetization Strategy:**
- Free tier: Assessment + 7-day trial
- Premium: Full features, unlimited access
- Conversion target: 5%+ (industry: 3-7%)

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## TRACTION & ROADMAP

**Current Status:**
- ✅ iOS app live (React Native + Firebase)
- ✅ ECR-12 assessment integrated
- ✅ Rule-based recommendation engine operational
- ✅ Beta testing (10-20 users, Week 1)
- ✅ Zero-knowledge protocol designed

**12-Month Milestones:**

| Quarter | Product | Users | Revenue |
|---------|---------|-------|---------|
| Q1 2026 | iOS public, Zero-knowledge live | 1,000 | €0 |
| Q2 2026 | Premium launch, Android beta | 3,000 | €5K MRR |
| Q3 2026 | Android public, Couples features | 6,000 | €15K MRR |
| Q4 2026 | AI personalization, B2B pilot | 10,000 | €30K MRR |

**Series A Metrics (18 months):**
- 10,000+ MAU
- €360K ARR (€30K MRR)
- 40%+ 7-day retention
- 5%+ conversion rate
- NPS 50+

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## GO-TO-MARKET

**Multi-Channel Growth Engine:**

**Phase 1 (Months 1-3): Organic Content**
- TikTok/Instagram: Attachment theory education
- SEO: "attachment style quiz", "relationship help"
- Target: 2,000 users, <€2 CAC

**Phase 2 (Months 4-6): Paid Acquisition**
- Social ads: Instagram/TikTok targeted
- Google Ads: High-intent keywords
- Influencers: Micro-influencers (10K-100K)
- Target: 5,000 users, <€5 CAC

**Phase 3 (Months 7-12): Viral Growth**
- Referral program: "Invite your partner"
- PR & media: Tech and wellness publications
- Target: 10,000 users, <€3 CAC (blended)

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## TEAM

**Founder:** [Your Name]
- [Previous startup experience]
- [Technical background]
- [Domain expertise in psychology/relationships]

**Advisory Board (Planned):**
- Clinical Psychology Advisor (€25K/6mo)
- Privacy & Ethics Advisor (€15K/6mo)
- Growth Advisor (€20K/12mo)

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## THE ASK

**Raising:** €400,000  
**Valuation:** €3M pre-money  
**Dilution:** 13.3%  
**Instrument:** SAFE (20% discount)

**Use of Funds (12-18 months):**
- 40% Product & Engineering (€160K)
- 20% Infrastructure & Security (€80K)
- 15% Advisors (€60K)
- 15% User Acquisition (€60K)
- 10% Operations & Buffer (€40K)

**Why This Valuation:**
- Working product (iOS live)
- Unique technology (zero-knowledge)
- Large market (€4B+, 15% growth)
- Clear differentiation
- Comparable: Paired €2.5M, Calm €2.8M, Lasting €1.8M

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## WHY NOW

**Market Timing:**
- ✅ Post-pandemic relationship focus
- ✅ Privacy awareness at all-time high
- ✅ Attachment theory mainstream (TikTok, Instagram)
- ✅ European market underserved
- ✅ Technology mature (React Native, Firebase, encryption)

**Why We'll Win:**
- First-mover in attachment-focused apps
- Privacy-first in post-scandal market
- European advantage (GDPR, trust)
- Capital-efficient model
- Clear path to Series A

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## KEY METRICS & BENCHMARKS

| Metric | Industry | Our Target |
|--------|----------|------------|
| 7-Day Retention | 30% | 40%+ |
| 30-Day Retention | 20% | 25%+ |
| Free-to-Paid | 3-7% | 5%+ |
| CAC | €5-15 | <€5 |
| LTV | €30-50 | >€50 |
| LTV:CAC | 3-5x | >10x |
| NPS | 30-40 | 50+ |

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## COMPARABLE EXITS & VALUATIONS

| Company | Stage | Valuation | Outcome |
|---------|-------|-----------|---------|
| Headspace | Pre-seed €3.2M | Acquired €3B (2021) |
| Calm | Pre-seed €2.8M | Valued €2B (2019) |
| Lasting | Pre-seed €1.8M | Acquired by Talkspace |
| BetterHelp | Pre-seed €4.5M | Revenue €1B+ (2023) |

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## CONTACT

**[Your Name]**  
Founder & CEO, RelationshipIQ

📧 [your.email@relationshipiq.io]  
📱 [+XX XXX XXX XXXX]  
🔗 [linkedin.com/in/yourprofile]  
🌐 [www.relationshipiq.io]

**Materials Available:**
- Full pitch deck (13 slides)
- Product demo (TestFlight access)
- Technical documentation
- Financial model (18-month projections)
- Market research

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**Let's build the future of relationship wellness together.**

*Confidential - For Investor Review Only | January 2026*